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Project Details
Website
Responsive Web Design
Fitness
Figma, Elementor
Denmark, Europe
For PULS, it was important to build a brand identity and digital presence that reflects their energy, functionality, and sense of community. The project focused on developing a consistent look and feel across branding and digital touchpoints, ensuring that members — whether new or experienced — feel motivated and connected. From visual identity to digital tools, the goal was to create a foundation that supports PULS as it grows.
PULS is a Danish functional fitness chain offering high-quality training in a welcoming and community-driven environment. With an emphasis on strength, conditioning, and functional movement, PULS makes fitness accessible to everyone — from beginners to athletes. Their vision is to bring people together through fitness while building a strong, supportive community around health and performance.
I began by working closely with PULS to understand their core values: functionality, energy, and inclusivity. From there, I created a branding system that captured their dynamic spirit and designed digital solutions that would help them engage both current and future members. The website was built to highlight classes, coaches, and memberships with a clean, modern design, while marketing assets were developed to strengthen their presence across both digital and physical platforms.
CEO, Puls
The final product reflects a seamless blend of functionality and modern aesthetics.
The PULS website more
A website worth browsing
The first two months
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